FEATURED
PROJECT
CHANEL No. 5
In 2021, we activated Rockefeller Center for CHANEL No. 5's 100th birthday, in collaboration with Olympic ice skater Elladj Baldé, and multi-platinum recording artist Mary J. Blige.
Our in-house ensemble worked with the creative producers from Prodject LLC to develop multiple performances which complimented CHANEL's timeless elegance, and the "In the Stars" theme of the activation.
We drew our inspiration from the star of the event: the CHANEL No. 5 bottle itself. This innovative and contemporary work honored the CHANEL No. 5 bottle as a vessel of joy, love, and classic beauty.
Brand Activation Highlights
Our work speaks for itself. Here are some other brand activations we're particularly proud of.
BARNEYS NEW YORK
In 2014, we collaborated with BAFTA, Golden Globe, and Tony Award-winning creator Baz Luhrman, and the multi-platinum recording group Pentatonix, to develop a stunning sidewalk activation for Barneys New York on synthetic ice - right on Madison Avenue.
Synthetic ice enables us to surprise audiences and onlookers with unexpected spectacle. It provides us with limitless capabilities to bring ice skating to astonishing places.
MONCLER
In 2012 we collaborated with Villa Eugénie to bring create the most ambitious New York Fashion Week activation in memory for the Italian luxury fashion brand, Moncler.
We assembled a cast of over 150 skaters in Central Park, and worked with prolific choreographer Luam Keflezgy (who has choreographed for major pop artists from Beyoncé to Britney Spears) to create a large-scale visual display with geometric formations and kaleidoscopic shapes.
